Visitor experience research explores the ways in which individuals interact with and perceive their surroundings when visiting a specific location or attraction, such as a museum, zoo, theme park, or historical site. This area of research examines factors that influence the overall experience of visitors, including interactions with staff, the physical environment, signage and information, and the overall atmosphere of the location. Scholars in this field often use a combination of qualitative and quantitative methods to gather data on visitor behavior, perceptions, and preferences in order to improve the overall visitor experience and enhance visitor satisfaction.